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This Site Is Kind of Hypocritical… (not really)

Prior to starting this site, I had a prominent question in my head: isn’t this idea somewhat of an oxymoron?

I love Barbara Sher and Emilie Wapnick’s work, but in essence, they are promoting multipotentiality and multi-niching, while working in just one niche (from what I can tell).

You don't have to pick a freelance writing niche to be a successful freelance writer. I certainly didn't.


Barbara Sher’s work focuses solely on scanners. That’s really just one major topic. Emilie Wapnick’s work also talks about renaissance souls and multipotentialites, which in reality, is also a niche. That’s not a criticism of their work, but I often wonder if their work isn’t at odds with their advice. And the answer is, no, it’s not.

Because both Sher and Wapnick do a tonne of other things in addition to their most popular work. We just see the most popular work because that’s what they’ve chosen to put out there. In the background, there are many other things they are both doing.

When I embarked on the journey of building this website, I asked myself (and others asked me also), “but aren’t you just niching about not niching?” The short answer is yes. On this site. Although it looks that way, building this site is not a hypocritical move, and here’s why.

I earn money from my writing by freelancing in multiple niches and by writing in a variety of formats. Not only that, but I don’t just focus on writing, either. I also sell editing and coaching services.

This site is a pet project that doesn’t actually make me any money (yet). So, in essence, I’m writing about my experience as a multi-niche writer, and this site in itself happens to have a niche by extension.

I questioned starting this site for a number of reasons:

  • I don’t know if anyone will ever read it.
  • What if I put in all this work and it totally bombs?
  • By creating a site about not niching, aren’t I doing the exact opposite?

That last question is the one that I considered the most seriously; after all, I want to promote the concept that writers can write about anything and everything they desire. Yet, here is a website that is actually very niche—its niche just happens to be not niching. Which sounds like an oxymoron, but is really not.

Here’s the difference between this site and all the writing coaches who tell you to pick a niche: this site has a niche, sure. But I, as a writer, don’t. My goal with this site is to show you how I’ve been able to sell my writing to several different outlets in wildly varying niches. I make money as a writer writing about anything and everything I wish to write about. This site is a labour of love to encourage you to do the same.

Do I encourage every single writer to write in various niches? Of course not. Some writers do quite well monetizing only one of their niches. But I guarantee it: most of them also write about other things in their spare time (if they got into this profession for the love of writing rather than for the love of money).

My goal is to help writers who are plagued by the question: “But how do I pick a niche when I want to write about everything?” To help those writers, creating this website seemed like the best idea.

It’s important to know that this website is only one of my many projects. I also own a multi-niche blog at, a freelance writing and editing site at, and I sell my writing in various formats to several different companies and publications in varying niches. I also earn money from my editing and coaching services. Finally, I write for fun, keep a journal, homeschool three children ages 8 and under, create videos for fun, dance whenever I can, act whenever I can, and travel whenever I can. In other words, I’m pretty far away from doing “just one thing.”

This particular site you’re currently reading—the niche one—is the culmination of all of these multi-niche projects. And I stand by my belief that writers can be successful without tying themselves down to one topic for the rest of their lives.

If you’re interested in starting a multi-niche writing career, be sure to check out our Ultimate Guide on How to Start Freelance Writing—Without Picking a Niche!

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Mariana Abeid-McDougall is a writer, a wife, and a homeschooling mom in an out-of-the-box, adventurous family. She's on a mission to show the world that writers don't need to niche to be successful. She hopes you'll join the conversation on the MultiTalented Writers blog.

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