Featured Writer: Heather Bennett

Whether you write for fun or for pay, it’s always great to make a connection to others with similar interests. That’s why once in a while, you’ll see a featured writer on multitalentedwriters.com.

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Featured writer: Heather Bennett on MultiTalented Writers. Background Photo by Andrew Neel on Unsplash shows a laptop, notepad, pen, and cell phone on a wooden table.


Heather Bennett is a MultiTalented Writer I met through a Facebook group called Creativity is Contagious. This is a wonderful group, where a lot of members, including Heather, understand that niching just doesn’t work for most creatives. Read on to learn more about how Heather keeps her business up-to-date by writing and researching multiple niches.


Heather Bennett headshot

1. What is your name and where are you located?

My name is Heather H. Bennett and I’m located in Chicago, IL, USA.
2. Please tell us about your writing!
I blog about business at Small Business Big Brand and about parenting at 4Chances2Parent. I also write various guest posts and content for clients. 
Over the course of my career, I have written multiple fundraising children’s books, copy for shampoo bottles, advertising for television, newsletters for schools and small businesses, my own personal branding workbooks for my workshops, venture capital proposal presentations and social media posts for LinkedIn, Facebook, Twitter, Instagram and more.  
What makes my writing unique is my ability as a brand marketer to truly focus on the needs, expectations and perspective of the audience. Being able to use marketing skills to better understand the target market for a piece of writing gives me an edge in making sure the content surprises, delights and informs.

3. Why do you choose to write in multiple niches?

I love exploring all the ways I can be creative. My work is only one part of my life and to only write business posts would be limiting.

4. Do you blog and write as a hobby, as a part-time job, or do you do it for full-time income?

Yes to all! I blog/write books & workbooks for my brand marketing business, Creative Brand Coach. I write about personal branding, create content for my social media marketing clients, and create content and write newsletters for multiple non-profits where I am a part of the Board of Directors. I write fiction as a hobby, and guest/ghost blog for friends & clients.

5. Do you blog on your own platform, for companies, for publications, or for a mixture of these?


6. Where can we read more of your writing?

I have written for the blogs Well Traveled Kids (luxury family travel blog), China Ate my Jeans (about seeking, finding, and writing about products made in the USA), and FHSR (a non-profit organization dedicated to helping children with hearing loss.)  
My writing can also be found on my two blogs, 4Chances2parent (a blog featuring tips on spending time with your kids) and Small Business, Big Brand (a blog about business, social media & entrepreneurship).  
Exciting news!  I will be releasing a business book on personal branding at the end of 2019.  Look for it on Amazon or my website, www.creativebrandcoach.net.  

7. Why do you believe multi-niche writing is beneficial?

I never know what my next client will need to reach their business and personal goals. They come from a variety of industries and keeping a broad range of writing helps my style/voice remain flexible to accommodate each client’s needs.

8. Is there anything you would like to add?

I am inspired by two writing mentors: for fiction, Una Tiers and for non-fiction, David J.P. Fisher. Also, by the Facebook group Creativity is Contagious.  

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Mariana Abeid-McDougall is a writer, a wife, and a homeschooling mom in an out-of-the-box, adventurous family. She's on a mission to show the world that writers don't need to niche to be successful. She hopes you'll join the conversation on the MultiTalented Writers blog.

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