There are many ways to achieve freelance writing success. But if you’re a MultiTalented Writer, a lot of the advice you hear probably doesn’t apply. Take “picking a niche,” for example.
MultiTalented Writers work best when they write in multiple niches. It keeps us fresh and allows us to work the way we work best: by making connections between topics.
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If you’re a MultiTalented Writer, you probably tend to make connections where others might not see them. This puts you at a distinct advantage for achieving freelance writing success. But the same amazing brain that can help you grow your business can also stop you from taking action, unless you learn to use those ideas floating through your brain to your best advantage.
You need a system for recording the connections your brain constantly makes—and that’s where mind maps come in. Using Mind Maps can help you capture those connections and use them to your advantage in your freelance writing business.
Each Monday, we’ll share a new mind map to help you see how your ability to make connections can help you achieve freelance writing success.
See the Education Mind Map below, then read on to learn how to use it for pitching new clients.
Here’s an example of flipping your pitch to reach more clients and get more gigs. Say you’re a writer who’s interested in the topic of education. You could do copywriting for an office supply company while building authority in the education niche. Here’s how:
Pitch an August ad to a Canadian office supply company. The ad will cater to teachers and administrative staff, who often do their shopping in the month of August. If you do this pitch right, by showcasing both your knowledge in the field of education as well as in the field of marketing (especially these two put together), you could have a successful pitch—and one that will help establish you as a knowledgeable writer in both fields.
Make sure to send your pitch with plenty of lead time. You can certainly send a generic offer of copywriting to the office supply company (a cold pitch), but, in my experience, sending a personalized pitch is more effective.
Here’s another example: you could write a blog post for a tech website and build authority as an education writer as well as a tech one.
Often times, children with communication difficulties need to use software to facilitate communication with teachers, friends, and educational assistants. You could write a review of the best communication devices for non-verbal children in a blog post for a technology magazine or blog.
In the same vein, you could pitch a flash promo email to a specific technology company, such as Dragon Naturally Speaking. The possibilities are endless once you start thinking outside of the box.
Here’s one more example: Pitch your pamphlet writing services to an Art Museum. You can write a pamphlet to market the museum’s field trip services. In the pamphlet, you’ll use your knowledge of education to explain how a visit to the museum will enrich any art curriculum. By so doing, you’ll be building authority in the education niche, the art niche, the museum niche, and getting samples for your copywriting to boot.
Hopefully, by reading the examples above, you can see how writing in multiple niches can be beneficial, and how using mind maps can help you find more clients and grow your business.
Review the Education Mind Map in detail to see several other businesses that can be connected back to the topic of Education. Once you feel like you’re ready to start pitching, red our How to Start a Writing Career—Without Niching Guide, and hit the ground running. You can do this.
Is this mind map helpful? Let us know in the comments.