If you’re trying to start a career as a freelancer, you may have heard the experession “under-promise and over-deliver.” The concept is simple: state what you’ll do, and then do a little bit more. Depending on how much you want to get repeat business from the client, deliver a lot more.
I have a great example from a contributing writer who sent me an excellent pitch, and then over-delivered on her promises. With Celia Abernethy’s permission, I’m sharing her journey to becoming a contributor on multitalentedwriters.com.